Crown Concrete has taken away much of the risk that buyers of traditional businesses must bear. Buying a Crown Concrete Franchise will not in any way eliminate all business risks, but it can reduce the risks of business ownership. We have made a considerable investment to provide our Franchisees with the best opportunity for success. Statistics indicate that traditional small businesses are 8-times more likely to fail within the first five years of operation compared to franchised businesses. Our objective is to consistently better this statistic. We do not want any of our Franchisees to fail!

What do you get?

All Franchisees will receive the following:

• Access a common pool of knowledge and resources.
• Access a great infrastructure of marketing intelligence, support and effort.
• Get greater brand awareness by the general public.
• Join a team of highly motivated small business owners sharing a common purpose.
• Are part of a developed, well researched business system?
• Access an experienced and highly skilled management and support structure.
• Are in business for yourself and not by yourself.
• Avoid making expensive mistakes yourself by learning from the mistakes of others.
• Potentially access business finance more easily.

What is expected of a Franchisor?

One of the biggest practical differences between a simple distribution scheme and a fully fledged business format franchise is the extent of the initial and continuing support services offered by the Franchisor to Franchisees.

Managing the inter-dependent relationship that exists within franchising is the ultimate management challenge. The Franchisor has a big responsibility to develop and maintain a system that provides Franchisees with a balanced infrastructure to compete within a dynamic and competitive business environment.

The Franchisor takes on responsibility for product and service development, for national promotion and public relations, for purchasing financial and administrative services, for quality control and national accounts, for network communications and discipline. The skills involved are not the same as those required by field managers in company owned networks and there is an investment involved in making sure the necessary support services can be delivered to your first franchisee as well as your fiftieth.

Key Success Factors

We have identified ten key success factors that ensure the quality of a franchise:

• Proven business system with resources to develop.
• Valuable and protected intellectual property.
• Long-term financial stability.
• Demonstrated commitment to growth and market leadership.
• Continuing improvement and best practice philosophy.
• Strong leadership qualities and 'people strengths'.
• Commitment to maximise benefits to Franchisees.
• Franchise relationship understood and well managed.
• Demonstrated ability to create and sustain opportunities.
• Progressive, responsible, equitable and visionary.
   

The management philosophy and 'culture' of a franchise system is manifest in a variety of attitudes and interfaces with management personnel and franchisees. Thought the franchise relationship is governed by a contract, a contract cannot anticipate all contingencies or problems. It is essential for a successful franchise relationship that mutual trust and respect develop between franchisor and franchisee, to supplement the contract and enable the franchise network to maintain a competitive position in its market

Back to top